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Leading Hotels of the World lures independents via multichannel summer packages

The luxury hospitality group, Leading Hotels of the World has resorted to implementing a combination of digital and traditional advertising methods to spark interest in its Golf Society membership and themed travel packages. With luxury consumers in mind, the organization created some new international vacation packages, including trips to over 100 international destinations. The Leading Hotels of the World also extends its loyalty program to golf enthusiasts by adding a premium Golf Society option to the packages. According to the Chief Marketing Officer of the outfit in New York, numerous luxury consumers are especially looking for such options.